Saltmarsh House
An atmospheric, editorial site for a family-run guesthouse that sends guests to book direct and away from commission-heavy booking platforms.
Please note: Saltmarsh House is a fictional business. This is a concept project created to demonstrate design approach, not client work. Photos are licensed from Wikimedia Commons (credits).
The brief
Guesthouses in the West of Ireland compete on atmosphere, and guests often find them through booking platforms that take a cut of every stay. A good website gives guests a reason to book direct.
This concept leans into editorial design: a warm, paper-like palette, a serif headline and generous space for photography of rooms, breakfast and the view.
Design decisions
- Book direct, everywhere. A persistent button links to the guesthouse’s own booking system.
- Sell the place, not just the room. An “Explore” page covers the Great Western Greenway, Croagh Patrick and the islands of Clew Bay.
- Built for photography. Large image areas that real photos of the property would drop straight into.
What this would cost
With seven pages, a gallery and content help, this concept fits the Premium package.
Goals
- Encourage direct bookings to reduce platform commission
- Sell the location: the Wild Atlantic Way, the Greenway, Croagh Patrick
- Feel warm and personal, not like a chain hotel
Key features
- Room pages with photo galleries and clear inclusions
- “Book direct” button linking to the guesthouse’s booking system
- Local guide page for walks, cycling and food nearby
- Getting-here page with maps from Knock Airport and Westport
Ready for a website you’re proud to share?
Tell me a little about your business and I’ll come back with a fixed price and honest advice, with no obligation.